The Impact of Website Design on Your Site's SEO

Posted on Aug 5, 2021

The Impact of Website Design on Your Site's SEO

What is Website Design UI & UX?

Website design UI& UX includes how a website looks and what it feels like when people use it.

The UI (User Interface) is what you see on the screen when you go on a website, while UX (User Experience) is a person’s reaction to the site and its features.

It's not just about the colors or images on the screen, but also about how fast pages load, how easy it is to find information, and overall satisfaction with your interaction with the site.


Why is the Quality of Your Site's Design Important?

The design of your website has a big impact on the reputation of your company and how people perceive your brand. It also affects the user's experience because it determines how they interact with the content on your website.

Poor design can lead to poor user experience, which is why it's important to hire a professional firm that knows what they're doing when it comes to website design. A good design for a website communicates a lot about the company, and this is why more and more companies are investing in web designers who complete projects from start to finish.


Designing to Boost SEO and Rank Higher in Search Engines

Websites can be designed in such a way as to boost SEO and rank higher in search engines.

There are many ways to design a website that will boost its performance on search engine ranking pages. One of the easiest ways is to utilize keywords in the content and metadata, which makes it simpler for search engines to find them. Another way is by designing with the user experience (UX) in mind. This means that you must think about how your users will interact with your site and ensure that you have created a site where visitors can easily find what they are looking for without having to spend too much time searching.

Designing a site so that it does not take too long for visitors to find what they want also boosts its performance because this means that users will not get bored and instead continue looking through.


8 Elements that Make or Break Website Design for SEO Success


1. Responsive design: You need to consider mobile users too!

The importance of responsive design cannot be understated. It is the way to keep up with the changing world of technology and make sure that your website is on all devices, whether or not they are mobile or other types of devices. Responsive design should not be an option but a requirement for every website.

Your site should be flexible and responsive to any device, screen size, browser, and orientation. This means that your site responds in a different way depending on what device is being used to access it.


2. Text formatting: Use keywords, phrases, and headers wisely

Text formatting is an essential part of any content writer's toolkit, but it's especially important when composing blog posts or articles online because readers tend not only to skim but also scroll.

The way that a webpage is formatted has a huge impact on the amount of organic or free traffic it receives. The more visitors, the more likely it is to rank higher in Google’s SERPs.


Website text formatting includes:

  • Use keywords& phrases wisely
  • Make headers appealing and concise
  • Include descriptive meta tags on pages with long content
  • Use subheadings to break up text and make it easier to read


3. Optimized content length: Keep it under 300 words

The optimal word count for a web page is 300 words. This is because if the user doesn't feel like they have received value from the content after reading 300 words, they will not continue to read it.

In contrast, pages with less than 100 words are considered to be too short and pages with more than 700 words are too long on average. So if you plan on writing optimized web content, try to keep it under 300 words.

A study by Curata found that blog posts that are shorter in length get more social shares than longer ones. So how long should a post be? The answer is, it depends.


4. Image optimization: Use alt tags and file names to name your images

Images are the key to attracting online viewers. They attract their attention and can be used on social media for marketing purposes. Images can also be used as illustrations for blog posts or articles, they make the content more interesting and aesthetically pleasing.

Alt tags and file names are important because they provide additional information about the image to search engines, which helps them rank your content higher on search engine results pages (SERPs). This is also helpful for anyone who has vision disabilities and needs to use screen-reading software in order to read text that's found on images.


5. Get links from other sites with credible domain authority

Sites with high domain authority can help attract links to your site. These sites are considered to be credible and share a common goal with you.

There are many ways that you can get a link from another site. One is by bookmarking your page on their site. This way, they are able to find it when they want to link to it. Another way is by submitting guest posts. When you submit them, you are telling the other site that you want them to share your content on their website, and in return, they will share their content on yours.


6. Check your website's load time

Websites need to have a high load time in order to avoid hurting the user experience or Google ranking.

The number of visitors and how quickly they are leaving your website is a good indicator of how well it is performing. If you want to optimize your website for SEO, then you should check how long it takes to load your website and make sure it doesn't take more than three seconds.

There are many factors that affect the loading speed of a webpage and one of those is the type of content being loaded. Images, videos, scripts, and other multimedia items can slow down your page so make sure you only use as much as is needed.


7. Ensure proper site structure

The site structure is one of the most important factors in SEO. It helps provide a framework for the user to follow and makes it easier for search engines to index your content.

While there are many different approaches to website architecture, there are a few standards that should be followed, such as:

  • Keep the hierarchy simple
  • Use keywords in page titles
  • Keep content relevant and keyword-rich
  • Link pages together with internal links


8. Communicate with your audience using a blog or newsletter

Blogs and newsletters are the best way to communicate with audiences. They provide a way for companies to establish their expertise and voice, and at the same time, they are excellent platforms for building backlinks that will boost search ranking.

Blogs and newsletters have been proven to be one of the most effective ways for companies to communicate with customers. The blog posts can be used as a platform for answering customer questions while newsletters can be used as an opportunity for customer engagement.


In a Nutshell

Building your website taking into consideration your SEO strategy and ranking organically is the best way to enhance your online firm.


If you like Oryx Cloud to be your effective lead generation partner, then reach us via message or call us at (281) 377-7925 and we are ready to hold your hands on your business journey!


Are you facing any challenges while generating leads for your business? Feel free to share it with us. We can help you clear it out.