5 Steps for B2B Lead Generation and Marketing

Posted on Jul 15, 2021

5 Steps for B2B Lead Generation and Marketing

Step 1: Understand your prospect's pain points

Pain points are the points in your prospect's life where they are unhappy with their current situation. Your prospects may be unhappy when they are faced with an obstacle, feeling inadequate or unwell, or not living up to their potential. Every person has a different set of pain points and what may be a pain point for one person may not be a pain point for someone else.

Pain points can occur for many reasons, but usually cause dissatisfaction in some aspect of the individual’s life. The main goal is to find what the pain point is and then address it in your marketing materials.


Step 2: Identify which industries offer the best prospects for your business

Tech companies offer bigger opportunities for growth in the future and are worth investing in.

In a world that's constantly changing, the tech industry has been one of the few constants. Most companies invest heavily in new technology to stay ahead of the curve, and it's led to a steady rise in demand for tech professionals.

The Bureau of Labor Statistics projects that there will be more than 800,000 job openings in computer occupations by 2022. And this projection doesn't even include all the other tech-related jobs - such as web developers, data analysts, and information security analysts - which are also expected to see significant growth over the next decade.


Step 3: Create a compelling reason

This step is to connect with what resonates with your prospect's needs and pain points.

If you're using a traditional marketing approach that involves cold calls, emails, or door-to-door sales, you're wasting your time. All of these methods are outdated and inefficient compared to the power of social media marketing. The key to success with social media is knowing what your audience wants and then giving it to them.

Social media is an indispensable tool for any business, no matter the size. Knowing who your customer is and what they want from you is a must. Once you do this, the key to success then becomes giving it to them.

Second, You want to make the process of writing copy easier for yourself. You need to be able to write quickly and efficiently while still maintaining the quality level that your clients are looking for.


Step 4: Optimize your website

This step is to entice prospects to take the next step in the buying process and contact you for more information.

It is important to ensure that your website has a clear call-to-action button and is properly optimized for conversion.

This is because the first step of the purchasing process is often influenced by what a prospect sees on his or her screen. It’s important to optimize your website for conversion in order to get prospects to take the next step in the buying process and contact you.


Step 5: Combine Marketing reach-out tactics

Marketing reach-out tactics are used for the purpose of generating interest, awareness, and/or sales. They are not always about products but are often directed at consumers who might be interested in a company's products or services. Marketers employ various tactics to generate awareness and sales such as public relations, advertising, publicity stunts, and word of mouth.

Public relations is defined as the process of communicating with members of the media about a company's mission statement including opinion leaders, trade publications, or other news outlets. It may also include other means of communication such as attending industry conferences, writing articles for trade journals, or contacting influential people through networking events to promote a specific message. Publicity stunts can be effective if they have been planned well in advance and executed effectively during an appropriate event that will attract public attention

You can combine multiple marketing channels like email, social media, and webinars to generate high-quality leads every month. Remember, lead generation doesn't end once you have someone on the phone. You need to keep the conversation going by following up regularly until they're ready to purchase.

Without generating leads, it is impossible to have a successful marketing campaign. And in order to generate leads, businesses need to use different tactics like email, social media, and webinars in an integrated way.

For a business to be able to generate the best leads that help them get more customers, they need to use all three of these channels. Otherwise, they will end up with a few mediocre leads and no new customers.


In a Nutshell

Practicing effective lead generation strategies is the best way to enhance your online firm.


If you like Oryx Cloud to be your effective lead generation partner, then reach us via message or call us at (281) 377-7925 and we are ready to hold your hands on your business journey!


Are you facing any challenges while generating leads for your business? Feel free to share it with us. We can help you clear it out.